Apple made a surprise after just cutting the price of the iPhone 15 series in China. This rare discount comes after analysts reported iPhone sales dropping drastically in China.

Apple has quietly introduced discounted prices for its newest iPhone models on their official website starting today, Monday (15/1/2024). This promotion is valid from January 18 to January 21 ahead of the Chinese New Year celebrations.

The price of the iPhone 15 series in China has been cut to 500 Yuan or around IDR 1 million. The discount is equivalent to 5% of the original price of the iPhone 15 series in China.

Apple usually cuts prices on its gadgets ahead of Chinese New Year, which this year falls in February. However, this discount is quite surprising considering that Apple has never discounted the price of its newest iPhone in recent years.

The price of the iPhone 15 series in China was previously cut at the end of October last year, but not by Apple directly but by retail partners such as Pinduoduo and Taobao. In fact, the discount offered is up to IDR 2 million cheaper than Apple’s official price.

This year’s discount covers many iPhone variants, from the iPhone 13 which is two years old to the iPhone 15 Pro Max which is only a few months old.

Apple is also offering discounted prices on other devices including the MacBook Air, some iPad models, some AirPod models, and the Apple Watch SE. The price of the MacBook Air in China has even been discounted by up to 700 Yuan or around Rp. 1.7 million, as quoted from Bloomberg, Monday (15/1/2024).

Discounts for the iPhone 15 series were announced when consumers in China prefer local cellphones, such as cellphones made by Huawei. Not to mention that the Chinese government is also starting to tighten the use of iPhones and other foreign cellphones in several government organizations.

Analysts from Jefferies recently revealed that iPhone sales in China in 2023 will fall by 30%. iPhone sales in China are also predicted to fall by double digits during 2024 and this will not be helped by the launch of the iPhone 16 series.